APPLIED AI · GAMES · PLATFORM GTM
// GTM ARCHITECTURE & APPLIED AI

CONNECTING PLATFORM INNOVATION WITH REAL-WORLD ADOPTION.

Product and marketing leader driving $1B+ in cloud sales pipeline. Scaling applied AI demand, global developer ecosystems, and open-source GTM. Foster MBA.

Richard Lee
[ SYSTEM STATE ] ACTIVE_FLOW
[ LOCATION ] SF.CA.USA
[ SECTOR ] CLOUD.AI.GAMES
// SECTION_01 // THE APPROACH

Scaling developer platforms and applied AI solutions through direct developer alignment.

Focus on developer adoption, strategic co-marketing, and open-source GTM. Drive platform momentum by integrating developer feedback loops directly into product positioning. Align technical product value with enterprise sales pipelines.

Experience includes scaling Vertex AI and open-source game infrastructure (Agones, OpenMatch) at Google Cloud, building Niantic's developer portal, and growing the Unity Cloud Build active developer base.

[ DATA // 01 ]
$30M+
APPLIED AI PIPELINE
[ DATA // 02 ]
$1.5B+
ACCOUNT VALUE INFLUENCED
[ DATA // 03 ]
300K+
ACTIVE DEVELOPERS ONBOARDED
01 // TELEMETRY

FIND WORKFLOW SIGNALS

Analyze developer patterns and customer pain points directly. Validate the product and build adoption before scaling marketing campaigns.

02 // NARRATIVE

SCALE TECHNICAL NARRATIVES

Translate complex technical platforms, open-source libraries, and AI APIs into direct, outcomes-based messaging. Enable developer advocacy and executive alignment.

03 // MOMENTUM

BUILD ALIGNED ECOSYSTEMS

Establish joint GTM engines and developer feedback loops with strategic partners. Reduce platform adoption friction to compound developer growth.

[ GOOGLE CLOUD ]

AI Global Demand Manager & Head of Games GTM

Drive go-to-market strategies for Vertex AI and cloud solutions. Sourced $30M in applied AI pipeline. Influenced $1.5B+ in account value across games and entertainment platforms.

  • Built AI-powered demand engine generating campaigns across five target enterprise industries.
  • Executed global GTM for Vertex AI and open-source projects including Agones, OpenMatch, and Quilkin.
  • Led global industry activations at GDC, NAB, and IBC to source over 22K developer engagements.
[ NIANTIC ]

Head of B2B Marketing

Established B2B GTM and platform marketing for Niantic augmented reality developer platform.

  • Launched brand sponsorship campaigns with enterprise partners to engage over 400K users.
  • Designed and launched the AR developer portal, onboarding over 100 developer companies.
  • Negotiated and executed global 5G GTM partnerships with eight mobile network operators.
[ UNITY ]

Head of Product Marketing (Games) & Senior PMM (Cloud)

Led global developer marketing and cloud SaaS GTM. Scaled developer adoption by 350% across cloud service suite.

  • Managed product positioning and GTM for Unity Collaborate, Unity Cloud Build, and Unity Multiplayer.
  • Drove Unity Cloud Build adoption from 43K to 301K active developer accounts.
  • Managed Unity industry GTC presence, keynotes, and developer technical showcases.
[ AMAZON ]

Senior Product Manager, Amazon Business Launch Team

Built and launched core marketplace capabilities for Amazon Business. Onboarded 3K SMB buyers and 12K sellers at launch.

[ BOEING ]

Lead Business Analyst & PM, Mobile Solutions

Designed and deployed 13 mobile applications for enterprise clients. Established software branding and licensing standards for internal engineering groups.

[ GRADUATE ]

UNIVERSITY OF WASHINGTON

MBA, Technology Management

Foster School of Business
[ UNDERGRADUATE ]

WASHINGTON STATE UNIVERSITY

Bachelor of Business Administration

Information Systems & Digital Marketing

LET'S BUILD SOMETHING LOGICAL.

Connect on LinkedIn to discuss developer platform growth, open-source GTM, or applied AI pipelines.